
How it all began
In 1925, Willy Demuth, Sc.D., who had learned entrepreneurial thinking from his father, founded a business for the production of fruit juice in the middle of his family’s orchards in his hometown Katlenburg. He named it after himself: Dr. Demuth. At times, however, some of the apple juices developed their own will and started to ferment in their casks. Being presented with the challenge, to make something out of this new product, Dr. Willy Demuth created the first KATLENBURGER sparkling apple wine. The young businessman saw the success of his newly-developed drink, which became an immediate sales hit, as a sign: Perhaps he could create something similar with wine from other fruit and berries? Before long, the range of KATLENBURGER products had been extended to a broad selection of sparkling wines and fruit wines made from all kinds of fruit like pear, cherry, currant, and blueberry. And that was just the beginning!